Is copywriting dead? I asked 10 business owners how they're *actually* using AI

Straight to the source.

There’s a lot of fear in the creative industries right now, and a lot of absolutes are being thrown around. Statements like ‘AI is replacing writers’. ‘AI is the future’. ‘AI will kill creativity’. Perhaps you’re familiar with these? ;)

If you’ve been wondering whether freelance writing is still a viable career — especially as a human writer — you’re not alone.

The truth? The landscape is changing — and, IMHO, to say otherwise is denial. But that doesn’t mean you need to pivot your entire career, quit writing, or go back to your corporate job. It just means learning how to work with the change (even *harness* it to your advantage)— not against it.

In this post, I shared exactly what I’d do if I were starting from scratch and wanted to get paid to write in 2025. But I wanted to go one step further and find out what’s really happening in the field.

So, I went straight to the source(s) and asked 10 business owners and marketing leaders across industries how they’re using AI — and whether they still hire writers.

Here’s what they said.