The $40+ billion opportunity for writers

This might be the best time in history to bet on your words.

Look, I don’t typically consider myself a big ‘numbers person’.

I know - I know - so narrow-thinking! So limiting! But, alas, it’s true. Historically speaking, numbers have failed to attract and enrapt my attention the way our beloved words do.

But a few days ago, I met a stat that changed it all.

A stat I couldn’t believe I hadn’t been introduced to until that moment. Brace yourself, here she comes…

The global website copywriting services market is projected to hit over $40 billion in the next five years—with an annual growth rate of 15% all the way through to 2033.

Yep. Billion. With a B. If that’s not an absolute charmer, I don’t know what is. Here’s a fancy graph to capture it, courtesy of DataInsightsMarket.com…

And if you’re wondering what all of this actually means, I’ve got you.

Essentially, the amount of money available to pay strong writers (currently a casual $20 billion, btw) is expected to exceed $40 billion in the next five years.

To put that in context, 0.25% of $40 billion is